Having spent the morning standing on a train platform with a group of teenage school boys, Watsonia resident Stephanie Wilson has concluded that LYNX deodorant still retains a strong foothold on 13- to 19-year-old market. Wilson spent a longer than usual amount of time on the Watsonia Train Station platform thanks to a string of train delays, and was immediately returned to her adolescence as the unmistakable smell of LYNX Africa filled the air around her. 

Those in the know will tell you that, of all the senses, smell is most closely linked to memory function, hence Wilson’s reminiscing being so vivid. Intrigued by market share in the fragrance market, Wilson evaluated her seemingly small sample size and concluded that LYNX was still the dominant product it had been 15 years ago.