A local supermarket has finally started stocking the world’s most underrated chocolate bar and is kind of carrying on like they’ve invented it or something. The Chokito bar has long been regarded by intelligent chocolate lovers as a brilliant work of art, yet Coles is now referring to it as “NEW” like it’s just arrived on the scene or something.

While they’re obviously just trying to highlight the fact that it’s new to their supermarket, why Coles is highlighting the fact that they’re only just now stocking the bar remains unknown. According to local chocolate connoisseur, Carol Kennedy, “It’s about time! The Chokito doesn’t come with the pomp and ceremony of some of its rivals but it’s legit the bomb. Like seriously, you should try it.”