A marketing expert has claimed that ads for comprehensive car insurance on Spotify is kind of a waste of advertising spend, and an obviously bad choice of audience. Callum Gregory made the observation at a recent marketing conference in the city and further elaborated on them in an exclusive interview with The Watsonia Bugle.

During the interview Gregory said, “Honestly, do you think the people who can’t afford $12 a month for Spotify Premium are in the market for comprehensive car insurance? Those insurance agencies should look elsewhere, and I’m surprised they need me to tell them that.”

Gregory also indicated that the ads might just be in-line with the hopefully deliberate ploy of making the ads for the premium service deliberately irritating in an attempt to shame listeners into upgrading. He said, “How else could they explain it? It’s like playing classical music out the front of shopping centres to try and stop youths from congregating.”

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