Soft drink brand Mountain Dew have accidentally aligned themselves with public masturbation after failing to check the literal Scottish translation of their newest advertising slogan. While the brand has rolled out a worldwide campaign centering around how people like to “chug” Mountain Dew, it seems nobody stopped to tell them that in Scotland “chug” means masturbation.

Naturally, the interwebs dined out on the seemingly innocent mistake, and one can only assume that the guy in the image below wasn’t entirely aware of what he was getting himself into…

And while there have been many hilarious takedowns of the unfortunate choice of words, our personal favourite so far is this one…

How the brand gets themselves back from here remains unclear, but at least this saga may have helped some consumers get a bit closer to identifying the exact flavour that lives inside a bottle of Mountain Dew.

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