After years of hiding within the underground beverage scene, “Milk Coke” is now threatening to emerge into the mainstream, thanks to that enlightener of all enlighteners: the Internet. First gaining traction on Twitter, the unconventional drink is now receiving wider coverage online, and it seems inevitable that it will spread like wildfire in the coming weeks.

Some observers are even predicting by next week it will reach that zenith of public consciousness: breakfast television. And when you think about it, that makes perfect sense. The visual aesthetic of watching some overly enthusiastic media “personality” being forced to digest the combination of Coca-Cola and milk at 7.30 in the morning is too good an opportunity to pass up. Plus, we all know, breakfast TV could do with the ratings boost.

However, at least one local “Milk Coke” devotee is unhappy about the expected wider coverage for the beverage. Daniel McLinster said, “I don’t want this going mainstream. This is my little party trick. Amongst my friends I’m the ‘Milk Coke Guy’, so I’ll basically lose my whole identity if every Tom, Dick and Harry starts slamming glasses of this delicious drink.”