A newsagency in Melbourne’s CBD has taken an innovative approach to negating Australia’s plain packaging laws around advertising cigarettes. In a stunning example of thinking outside the square, newsagent Kenneth O’Toole has printed an A4 sheet with shouty lettering that announces “SMOKES SOLD HERE”. 

O’Toole swears by the tactic, insisting that sales had “gone through the roof” since he erected the sign two weeks ago. He said, “it was a no brainer really. The toughest part of the decision was choosing the right font style and size. I decided to keep it simple. As they say in the classics ‘Build it and they will come!'”