Having spent the morning standing on a train platform alongside a group of teenage school boys, Watsonia resident Stephanie Wilson concluded that LYNX deodorant still retains a strong foothold on the 13- to 19-year-old market. Wilson spent a longer than usual amount of time on the Watsonia Station platform thanks to a string of train delays, and was immediately returned to her adolescence as the unmistakable smell of LYNX Africa filled the air around her.

Those in the know will tell you that, of all the senses, smell is most closely linked to memory function, hence Wilson’s reminiscing being so vivid. Intrigued by market share in the fragrance market, Wilson evaluated her seemingly small sample size and concluded that LYNX was still the dominant product it had been 15 years ago when she was going to house parties and obsessing over members of now forgotten boy bands.

Speaking to The Watsonia Bugle about the experience, Wilson said, “It was quite surreal actually. That scent brought back such a kaleidoscope of vivid memories. Huddled in some suburban backyard sipping on Vodka Cruisers, ripping posters of the Backstreet Boys out of the latest edition of Smash Hits, and sitting out the front of Greensy Post Office missing multiple buses.”

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