Social commentators have claimed that the once prominent cougar is in severe danger of extinction, with a sharp decline in the wild population and a gradual destruction of habitat. Since the apparent peak of the species in the mid-2000s, experts have identified the advent of dating apps such as Tinder as a catastrophic blow to older women trying to sink their metaphorical claws into younger men.

The term ‘Cougar’ was popularised in the mid-2000s as a badge of honour for older women who had secured the romantic services of younger men. Older women across the planet were empowered by the title, claiming they could now engage in the sort of behaviour previously exclusive to rich old men who liaised with younger women. This empowerment had a knock-on effect for young men who quickly became attracted to older women, telling their mates, “I’m gunna go out and get me a cougar tonight”.

However, since the zenith of the population in the mid-2000s, the population has been in gradual decline – leading social commentators to officially list the Cougar as an endangered species. Experts have provided a list of valid reasons for the current plight of the once thriving Cougar. Among the most pressing issues facing the population are the simplification of young men finding a hook up via dating apps such as Tinder, the challenge of keeping up with younger men while dealing with declining bone density, and the cringeworthy American sitcom Cougar Town stealing credibility from the once proud and noble species.

Renowned social commentator, Stella Hughes, claimed that Tinder was the worst of the challenges facing the endangered Cougar. According to Hughes, “Dance floor pick ups were once the main source of sustenance for Cougars, where they could prey on unsuspecting young men and dazzle them with their impressive physiques, whilst capitalising on the poor lighting conditions to conceal any minor imperfections. Yet the introduction of apps such as Tinder has somewhat refined the night time pick up scenario. It is now much less of a lottery than it once was.”