A scientific study has proven what most Facebook users have long suspected: parents of babies with large heads are more likely to click, tag and like articles about babies with big heads. This is particularly the case with articles that suggest big-headed babies will grow up to become high achievers.

The study, conducted by leading social scientist Kenneth Andrews, monitored the online behaviour of over 5,000 parents and compared the head circumference of their babies with the types of articles they were most drawn to. After analysing a whole year’s worth of data, Andrews concluded that parents of babies with larger than average heads were 76% more likely to click on articles about the future prospects of mega heads.

While the study refused to confirm whether planet melons were pre-ordained for life success in adulthood, it did assert that websites seeking clickbait should continue to publish these types of articles, as long as mother nature was still producing pumpkin-headed babies. According to Andrews, “as long as mothers continue to push out boofheads and moon faces, there will always be a market for these kinds of articles. Parents just lap this stuff up, mainly because beyond these babies developing strong enough neck muscles to hold their giant heads up, parents hold grave concerns about their future prospects.”