A local man is currently waiting patiently for a free slab of Carlton Draught to arrive at his front door, having participated in an innovative social media campaign earlier this week. Daniel Owen leveraged the immeasurable power of Facebook on Wednesday, sharing a post about his favourite beer and adding the grateful remark of “Thank you Carlton Draught” as per the instructions he was given.

According to the alleged deal, Owen could then expect a complimentary slab of Carlton Draught stubbies to be delivered to him as compensation for participating in the online awareness campaign. Speaking exclusively to The Watsonia Bugle, Owen said, “At first, I was just thinking how good’s this. Free beer. What a great deal?! But I’m starting to wonder if it was all just a scam. I mean, it does sound too good to be true. But I’ll wait here at the front window of my place for the next week or so. Just in case.”

Applying the kind of intense investigative journalism that you’ve come to expect from The Watsonia Bugle, we can reveal that the whole thing was a scam. Carlton Draught’s Facebook page moved quickly to inform their followers that the claims were false, exposing the brief viral campaign as a hoax.

However, we didn’t have the heart to tell Owen, who had settled into the front room of his house this morning as we left after our interview. Maybe we’ll tell him early next week…