Local Slurpee fan Cam Rutley, who first came to our attention when his loyalty to 7-Eleven was tested, is now facing a brand new challenge after the launch of a new campaign to educate consumers about how much sugar is in frozen beverages. While the “Don’t Be Sucked In” campaign claims that some of the frozen drinks on the market contain almost half a week’s recommended maximum sugar intake, Rutley won’t budge on his commitment to the drinks.

Speaking to The Watsonia Bugle yesterday after the launch of the campaign, through slightly rotting teeth Rutley said, “Just when I thought I’d gotten over the loyalty challenge of other providers offering cheaper drinks, I have to tackle this new ad campaign. It’s a real challenge let me tell you, but I’ll fight on. Slurpees are part of me life, I can’t just stop drinking them.”

While he refused to be drawn on the specifics of the new campaign, Rutley claimed it was just another example of the nanny state trying to impinge on his rights. He said, “All I ever hear is ‘eat this, drink this, don’t eat that, don’t smoke that’ and I’m just bloody sick of it. I’ve been sucking down Slurpees since I was a kid, I ain’t changing now.”